![]() Just like Instagram Stories, LinkedIn Stories provide an awesome way to show a more human and authentic side to your brand on social. Consider asking key speakers or event coordinators to share quick soundbites about what to expect, or share a “sneak peek” of some of the extra special details in store! LinkedIn Stories Strategy #3: Host a Corporate Q&A This can also be an excellent way to create extra hype around an event on LinkedIn. LinkedIn Stories only have a short lifespan, which makes them perfect for sharing less polished, off-the-cuff content straight from a live event.įrom big company announcements to awards ceremonies, sharing clips from live events on stories can be a great way to showcase what’s going on at your company. For example, if you’re sharing “5 tips on professional networking,” you may want to prepare 5 slides to slot in among your video content, so your content is super skimmable for your audience! LinkedIn Stories Strategy #2: Share Real-Time Event Updates Just remember to keep your content suited to the fast and easy-to-digest nature of stories. Whether it’s resume advice from your HR team, a quick industry recap, or creative design pointers, sharing helpful tips is a sure-fire way to capture your audience’s attention. LinkedIn is a huge platform for professional thought leadership, and this new “snackable” format is a great way to showcase your in-house knowledge in a fun and engaging way. So with this in mind, here are 4 ways to use LinkedIn Stories for your marketing strategy: LinkedIn Stories Strategy #1: Encourage Thought Leaders to Give Professional Tips Understanding the audience you’re talking to, what they are interested in, and what you want to achieve will help to shape your content strategy and keep you on track for success! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience.īut before jumping straight into your new LinkedIn Stories content strategy, it’s worth considering who you’re talking to and why you want to capture their attention. Ready to take your Instagram Stories designs to the next level? Find out how to design stories that captivate your audience ! 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy If you don’t have access yet, sit tight! It should be coming soon. Note: LinkedIn Stories is still being rolled out to all markets. And although having another channel to contend with might feel overwhelming, there are lots of ways to turn this into a new creative opportunity to support your business goals. Simply put, this feature will provide a new, temporary way to share information with your professionally-motivated audience.
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